Regaine print ad

Both ads are are from Regaine. The one above is the latest and the one below is from 2-3 years ago. Which one do you like better ? I like the older one better. The latest one lacks creativity in a sense that it just puts the category motivator right at the face, i.e. regaining confidence and attraction to women. On the other hand, the one below simply use a male lion, a fierce and hairy, to draw an association with confidence. It's more subtle and easy to understand at the same time. What's more, it has strong visual impact and more attention grabbing power.



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