Vita Lemon Tea TVC





A new version of Vita Lemon Tea TVC is on now. There is no more 尹光 in this one. How disappointing. It would be more fun if there were some carry-on "storyline" between MC Jin and 尹光. The ad looks like a combination of a cut-down version of the previous one and a tag-on to sell the Ceylon variant of VLT. There are two messages in this ad talking about two variants : right unique taste for the original variant and superior aroma and taste for the Ceylon variant. Would consumers be aware of these two different messages ? I bet not. Most of them would think it's the same ad as the previous one. Only marketers are aware of the difference ...


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