Yellow Page has redesigned its portal. There are various kinds of information, including latest news, entertainment, map and traffic information, travel information as well as property information. All information in the portal is relevant to our daily life for sure but doesn't it sound like Yahoo and Google ? It's quite me too. What is Yellow Pages ? Originally it is a physical copy of directory for companies to post contacts and ads to attract businesses. Since the birth of the
Internet, it has a lesser role to play in our life. We are now used to
searching for information on the net and Yahoo and Google dominate this market. How should Yellow Pages do to compete with them in terms of positioning ? There is no easy answer. I leave it to you to think
about it.
Yellow Page has redesigned its portal. There are various kinds of information, including latest news, entertainment, map and traffic information, travel information as well as property information. All information in the portal is relevant to our daily life for sure but doesn't it sound like Yahoo and Google ? It's quite me too. What is Yellow Pages ? Originally it is a physical copy of directory for companies to post contacts and ads to attract businesses. Since the birth of the Internet, it has a lesser role to play in our life. We are now used to searching for information on the net and Yahoo and Google dominate this market. How should Yellow Pages do to compete with them in terms of positioning ? There is no easy answer. I leave it to you to think about it.
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