Rejoice 漢方防掉髮

The need for hair loss prevention is always there. Up until the launch of 霸王, the arena used to be occupied by high price brands that cost several hundred dollars for a bottle of shampoo. 霸王 is probably the first brand which has opened up the lower price market for hair loss prevention shampoo in a big way with hefty advertising. When Rejoice launches its 漢方防掉髮, I can't help the feeling that it's a copycat of 霸王. The ad is a very typical Rejoice ad with a good looking female model swinging her beautiful hair. It says 既防掉髮又柔順. Isn't it the best shampoo among all the other series of Rejoice ?

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