Redoxon TVC

Vitamin C is quite a generic product. How can you make your brand of Vitamin C differentiated from others ? Redoxon just adds an extra ingredient, Zinc to Vitamin C saying it's more effective. Simple, isn't it ? The strategy is simple and effective as the communication is very single-minded. It's a good example yet there is one thing to note. For any marketing strategy, it takes commitment and resources. This Vitamin C + Zinc is better proposition has been communicated for a long time with a lot of money. It's not easy to hold onto one strategy as it can be changed, forgotten or given up due to change of management.





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