It's quite a sizable campaign launched by Cup Noodle lately with different media supports. It's basically about the new packaging that is microwavable. It's not quite a big deal but a brand needs marketing communications and product innovations consistently to stay evergreen, even you are the market leader like Cup Noodle. In many cases however, investment in the brand comes too late. Companies and managements like staying in the comfort zone and ignore the need for investing in the brand. "So long as it can sell, why should we spend the money and make our bottom line look bad ?" That's what managers usually have in mind and they will only "do something" when the brand is in trouble. Hope it's not the case for Cup Noodle.
It's quite a sizable campaign launched by Cup Noodle lately with different media supports. It's basically about the new packaging that is microwavable. It's not quite a big deal but a brand needs marketing communications and product innovations consistently to stay evergreen, even you are the market leader like Cup Noodle. In many cases however, investment in the brand comes too late. Companies and managements like staying in the comfort zone and ignore the need for investing in the brand. "So long as it can sell, why should we spend the money and make our bottom line look bad ?" That's what managers usually have in mind and they will only "do something" when the brand is in trouble. Hope it's not the case for Cup Noodle.
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