Park'n Shop Money Back

Park'n Shop asks consumers to print discount coupons for items on special promotions. You can choose and print the coupons of your choice. It seems Park'n Shop has just been taking Money Back as an initiative to promote what it wants to promote. In fact, Money Back can be very powerful if it's used for database marketing. When a customer uses Money Back card, each purchase could have been stored in the database, like what the customer has bought and at what prices. These data can be analyzed to provide discounts and offers tailored to that specific customer so as to encourage him/her to spend more and increase loyalty. Too bad Park'n is just taking Money Back as a low-level initiative. It's quite a waste after it's been around for so many years.