The problem with celebrites





BRAND'S essence of chicken has launched a new TVC. Still remember the last campaign with Eason Chan in it ? If we put the two TVC side by side, you will see the new one is a disappointment. Why ? By the use of big celebrity like Eason Chan, certainly you will get fast spread awareness, create credibility and generate word of mouth. Yet when you can't afford the celebrity at later stage, all the magics will be gone at once. It's worth a second thought about using celebrities indeed. Somehow it's a road with no return. What you get is inconsistency at the end.




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