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In recent years, there has been an upspring of "doctor alternative" products. The most pronounced phenomenon is the growth of the health supplement category. Some companies are also eyeing on the business of the dentists. In addition to teeth whitening treatment products that are said to be comparable to the treatments in dental clinics, here comes a product said to restore decay. What will come next ? In a way, these products discourage people to seek proper professional treatments. Maybe it's time for the dental association to combat with this trend with PR, for the benefits of the dentists.



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