Other than confectionery products, pre-Chinese New Year is the season for promoting household cleaning products. How about having someone to do the clean-up for you ? Clorox is having a promotion to give away 2-hour cleaning service by HK Employment Development Service. It's not a bad promotion idea at all but 2 hours is definitely not long enough if one wants to have the whole flat thoroughly cleaned for the new year. We all have budget constraint understandably and it's a trade-off between number of prizes and the size of the prize (length of the cleaning service in this case). In fact, it can be potentially turned into a societal promotion initiative, more for brand building than sales generation. The mechanics can be the same but the saying in the ad can be twisted a bit to do that.
Other than confectionery products, pre-Chinese New Year is the season for promoting household cleaning products. How about having someone to do the clean-up for you ? Clorox is having a promotion to give away 2-hour cleaning service by HK Employment Development Service. It's not a bad promotion idea at all but 2 hours is definitely not long enough if one wants to have the whole flat thoroughly cleaned for the new year. We all have budget constraint understandably and it's a trade-off between number of prizes and the size of the prize (length of the cleaning service in this case). In fact, it can be potentially turned into a societal promotion initiative, more for brand building than sales generation. The mechanics can be the same but the saying in the ad can be twisted a bit to do that.
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