陽光檸檬茶 TVC


Is it a good move to come up with a new version of a popular ad of the past ? The song, the romance and the directorship, unquestionably the old 陽光檸檬茶 TVC is a classic. Some people may tend to compare the old and the new and argue which one is better. There is no point arguing about that. It is a good ad so long as it works to appeal to the target audience. The old one managed to do so as it was new and fresh in the advertising scene at that time. Over the year, there have been many emotional appeal ads with similar blends of song + romance. Since the target audience were born in the 90's and hadn't seen the old version before, it may just be another ad similar to what they have seen many times. It is actually their parents resonating with this ad. Note young people are rebellious. They hate what their parents like. This ad may just remind the young people 陽光檸檬茶 belongs to their parents' generation and provokes the "not-for-me" thought.



Comments

Michelle said…
oh really? I am among the 1980-1989 generation. I think the new ad did create noise. Especially I saw many people tag each other on Fackbook to the old TVC on youtube. --> Brand recall for us.

If the target audience are teens, Why would you think they will rebel because their parent likes it? Any research / example to prove that?

They might not have even know there is an old TVC with the same song. It's just another new TVC from the brand.
2:51 pm
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