Caltex Techron TV ad


If you have attended the effective marcom management course before, you must have learned "Surreal" as a creative direction. The recent Caltex Techron TV ad is another example. The petrol cleanses your engine as if a bunch of Caltex workers sweeping the dirts inside different parts of the engine. This particular ad is well-executed. However, we have to be careful when we are to take "surreal" creative direction. If overdone, we may run into credibility issue.

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