Mr. Brown coffee ad


We see many ads use usage occasion as creative idea. In this case, the ad encourages consumers to consume Mr. Brown for breakfast with a key message "a breakfast is not complete without Mr. Brown". However, is there any room for improvement in terms of execution ?

In fact, using usage occasions to promote our product is a marketing strategy. In this case, the implication is that we will need to back it up with distribution of Mr. Brown into "breakfast related" point of purchase like bakery shops, food stalls and so on.

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