HSBC Travel Insurance Ad


This is yet another ad from HSBC, for their travel insurance this time. Contrary to the last one I showed, this is quite a good one. It has used a thought-provoking approach to spell out a benefit-oriented key message of "peace of mind". Again, when we devise our key message, we need to think about how our product/service we are selling can be turned into a relevant benefit to our target audience. Here is a briiliant example.

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