Samsung LCD TV ad


What's the guy doing in the ad ? Feeding the fish. Why ? The image of the fish in the TV are so vivid that he mistaken they are real fish. This is the creative idea to send out the key message "Samsung LCD TV provides vivid, high quality images". So where should the focus of attention be ? The action of feeding I suppose. But is it highlighted in this ad ? Not really. The point I try to make is that it's good to have a creative idea to spell out our key message but we still need to manage our execution. In this case, a shot in a different angle or perspective together some good cropping may help.

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