好彩 Print ad


Does this look similar to the Maggi sauce ad that I posted yesterday ? In the Maggi Sauce one, it used a simple creative to spell out "it brings out the soul of food (shrimp dumpling)". In this 好彩 ad, the visual is sending the message : "it brings seafood (shrimp) alive". It's quite a catchy and interesting visual but the funny part is the headline. It is telling about "value for money" and not matching with what the visual says. Or I have misunderstood the whole thing : if you don't have money, you don't have to imagine good seafood from a picture... come to 好彩....

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