Sony Cybershot camapign


Just come across this Sony Cybershot campaign and they have two versions of print ads and MTR posters. The key selling point is the shock-proof function of the camera where you can shoot clear pictures even with shaky hands. What is the creative idea ? None, just product as the hero. The executions are rather unacceptable too. A black camera on a black background. A grayish camera on a white background. The product, or the hero, is buried.

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