味千烏賊拉麵 TV ad


When I saw the 味千烏賊拉麵 TV ad featuring 吳卓羲, funny dance and Hip Hop music , I thought it was another "3" Muse music phone TV ad . At least in the first 25", I didn't know it was about 拉麵 at all. The execution styles is very similar to the "3" TV ad too. I wonder whether the two companies used the same agency or same director. The strangest thing is that they spent the costs of 吳卓羲, TV production and TV media to promote a bowl of 拉麵 that is priced at HK$36 only. How do they justify that ? Ok we can argue the investment was to build image and create excitement. Then the investment might have gone down to the drain because of the similarity with "3".

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