Topical ads


The "巴士阿叔" incidence was hot locally and internationally. But it seems to die down a bit recently. I'm not here to make more comments about it but would like to take the opportunity to talk about topical ads. Here are two examples (I bet there are more). HK is a small place and people act very quickly. (that's why HK is a very difficult market) When something gets talked about, everyone will talk about it and soon the topic will become faddish in a very short while. People can get sick and tired about it very soon too. Do you want to take the risk of tying with some fast-burn-out news that may turn people off ?

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