I think this product, an all-natural mosquito repellent, is a potential big hit. It's just too bad that their ad is not managed properly. Why ? There are just many supports spelled out in the ad , making it rather cluttered : Lavender-scented, all natural, no chemicals, safe for body and face, suitable for adults and children, non-sticky formulation, handy and easy to carry, alcohol free, safe for kids, DEET safe (?), long-lasting, US environmental authority's endorsement on the ingredient, voted "best companion for forest adventure" (?) and a celebrity's endorsement..... At the end of the day, we need to have a focused key message that is relevant to our audience. When it comes to supports, we need to prioritize, decide what to include and link it to the key message, rather than overloading the readers.
I think this product, an all-natural mosquito repellent, is a potential big hit. It's just too bad that their ad is not managed properly. Why ? There are just many supports spelled out in the ad , making it rather cluttered : Lavender-scented, all natural, no chemicals, safe for body and face, suitable for adults and children, non-sticky formulation, handy and easy to carry, alcohol free, safe for kids, DEET safe (?), long-lasting, US environmental authority's endorsement on the ingredient, voted "best companion for forest adventure" (?) and a celebrity's endorsement..... At the end of the day, we need to have a focused key message that is relevant to our audience. When it comes to supports, we need to prioritize, decide what to include and link it to the key message, rather than overloading the readers.
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