Libogen


Long time ago Libogen was a popular energy drink. Now it has become a dated brand. Although they tried to sustain with some advertising and new product (a light version targeting at women), their brand image and sales are still on the decline. Libogen was a product that matched with the need of the society 20 years ago. At that time, HK was still a developing city and people had to work hard days and nights to make a living. But now that HK is more like a developed city and people have started to treasure more leisure and quality family life. What do we need have the extra energy for nowadays ? Not for work but for more funs. Red Bull is a much more popular energy drink among young users. Its image is built on "extra energy for funs".

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