SIA Holidays


A holiday destination that is famous for shopping, cooking class and spa, where would you think of ? Thailand probably. These images about Thailand are built over time by advertising and journalists. I'm surprised to see SIA holidays put up an ad trying to convince us Singapore is a destination for shopping, cooking class and spa. Is that credible ? No, not at all. Advertising does not built product advantage but only convey it. BTW, you see the soccer and the goal poles at the background ? I wonder why they put this "creative touch" in the ad. What they are selling have nothing to do with soccer. OK OK it's world cup season.

P.S. The typeface of the slogan "非常新加坡" is not too appealing.

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