Airport Express


This is yet another 上身着西裝, 下身着唐裝 kind of ad. Why ? What is the key visual about ? Someone in a suit playing 雜技. An interesting visual that catches people's attention. But when I read on, it does not really help to send a key message about this promotion. It looks totally unrelated. But hold on ... the headline is 程程送你驚喜.... oh it is referring to the Chinese wine "酒酲", 程 and 酲 phonetically. Ad should be simple and direct, rather than testing the intellect of the readers....

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