立威大劇場




A tasteless series of ads. A comical approach with "before and after" creative idea to "demonstrate" the effect. Is a proper approach for advertising a drug ? (well I do have reservation about advertising prescribed drugs) The trouble is that they are using tongue-in-cheek humour to advertise a drug. It's not good for the consumers and it's bad for the brand image. I can't imagine a reputable pharmaceutical company would have done this.



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