Drink Fit


What do we call this type of creative ? "All you can paste !" Many advertisers just treat an ad as a noticeboard and paste whatever messages they want to put onto every inch of the space. In order to highlight the messages, words in different typefaces, colours and treatments are used. Worse still the font sizes of the body copies are so small that you may think they are testing your eye-sight. As a reader, would you really read them or just by-pass it ?

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