Garden Pop Pan



Just spotted an ad from Garden that rides on stress to sell its Pop Pan biscuit. The ad uses an interactive approach where readers are asked to answer a self-complete questionnaire to check out the kind of stress they are facing with. Similar creative approach was used in our promotion of essence of chicken before. But the point is that the consumer insight is different. When we are stressed out, we always want a break or time out. Probably we want to drink or eat something to pamper ourselves. Such consumer insight is used by various brands of coffee, chocolate and so on. Nescafe, Time Out and Kit Kat to name a few.

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