Nokia SMS competition



Nokia is holding a SMS competition and they have launched heavy print ads, MTR posters and radio sponsorships to announce it. The idea is quite interesting : fingers are dressed up to take part in 武林大會/打擂台. However, this idea is not easy to execute in 2D environments. The fun of the idea is about actions and excitement of speed competition. I think it is more suitable for AV media like TV, Internet and so on. Agree ?

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