Ericsson M600i

PDA phones are getting more and more popular. I have found it very convenient as I can check emails when I'm out. But I kind of love and hate it. It's too convenient and it's so tempting to take care of incoming emails during non-office hours. So it can be a devil to keep your mind occupied with works at anytime anywhere. Now let's think about the consumer insights of this Ericsson ad. Is it an aspiration or a pain that you have to work by the poolside ? If I can choose, I would rather switch off the phone, lock it up and enjoy the leisure.

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