Nissin Dessert






Everything is about health and beauty. Nissin promotes its new sesame dessert and the selling proposition is 養顏, just as the Pak Fook black soy bean milk that I quoted before. Health and beauty is such a big market that everyone is trying to grab a share. The problem is when everyone is trying to occupy a space in the same arena, it's more difficult to cut through the clutter. Look at these two ads, the creative idea is basically the same. How can one win a good share of consumers' stomach ?

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Anonymous said…
If I were the first one who do it, how to tackle those followers? Always make sth innovative and wait for the others to copy?
1:17 pm
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