Nokia flagship store opening

What do you think about this ad ? Fireworks to celebrate the grand opening of the Nokia flagship store. It looks very cliche. Obviously the visual is a stock photo. Other than being uncreative, what more is wrong ? The problem is that there is no visual clue about what it's selling. The generic visual of fireworks can be used for any grand opening. Also at a glance, it looks like a HK tourism ad. Why don't we put a mobile phone in the ad at least ....?

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