Halloween promotions




So how does Ocean Park promote their Halloween Bash ? The secret of success is joint promotions. They "own" Halloween and they leverage on other people's money to build the hype. Look at all these brands. They are running Halloween promotions and giving away the Halloween Bash tickets with different mechanics, one way or another. It's much like the World Cup when everyone is pretty much doing the same thing. Isn't that great ? For Ocean Park ! During hot promotion seasons like Halloween, Valentine's Day, Chinese New Year and maybe the Olympics in 2008, you either stay away and save some money as it's hard to cut through or you spend big money and make sure you are the one to stand out.

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