Hollywood Plaza September free-parking promotion

I simply don't understand the objective of this free-parking promotion. It's a "collection" of different promotion entitlements. First, if you have a "9" in your ID card number, you will get 3-hour free parking (you will definitely get it by simple probability calculation plus the fact that there are passengers in your car). Second, if your birth month is September, you will get a birthday cake. And finally, if you spend HK$200 or more, you also get 3-hour free-parking.
Compared with 3-hour free parking open to all, what is the difference ? But they so choose to complicate the promotion with all the different entitlements. BTW, why September is so special to Hollywood Plaza ?

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