Lipton Herbal Teas

Branding and extension, a never-ending debate. One school of thought says that we should stick with product branding, i.e. one brand for one product type. Another says that brand extension makes a brand grow. Who's right and who's wrong ? It depends (I may sound BS). In this case of Lipton getting into herbal teas, I would say I'm not too sure. But my feeling is that they should go for endorsement branding. Let's open this up for further debates...

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