Nokia N73

It's not always easy to come with up a consumer promotion that matches with product image/positioning and drives sales at the same time. If we can't come up with a sales-driving promotion, our sales colleagues would definitely complain. But a pure sales-driving promotion may damage our brand image. It's hard to strike the balance. In this promotion, a "design amplifying chair" (phone stand) is given away with N73. This premium really helps to convey the positioning of phone as a multimedia gadget for quality sound and picture enjoyment like a 40" TV. Simple mechanics, simple creative, good choice of premium. Isn't that great ?

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