睇好戲影靚相

睇好戲影靚相, this big headline caught my attention but when I read on, I scratched my head. Everything is in fact in the body copies : buy Warner Brothers videos and you will get a discounted price at HK$500 for a so called "Venture拍攝之旅". What does it mean ? What is Venture ? I scratched my head. So I searched the net : Venture is a family portrait photography studio. If you are not as 八卦 as I am, I bet you would never know. This is a case where joint promotion is wrongly taken as a tool to build awareness for a new brand. There are always better alternatives.

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