Konica vs Brother


Two brands. Two ads. One same message : The printer can produce close-to-real images. The creative ideas are pretty much the same too but which one is stronger ? How do we judge ? We judge by relevance and association. Catching a butterfly in the office is not a situation or something you would associate with in real life. How about a crying baby looking for his mother ? It is definitely a situation that happens in real life all the time. So Brother wins. Any objection ?

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