SanDisk at Circle-K

In a highly competitive market like HK, who doesn't want to expand sales and secure additional businesses ? Distribution expansion is an easy way out to get immediate sales. SanDisk is now available in (some selected) Circle-K. But who will buy memory sticks at Circle-K, late at night, round the clock ? Convenience store is where we buy drinks, snacks, condoms and all kinds of small-value items that we don't mind paying an extra compared with other outlets because of convenience. It's not the kind of outlet that comes to our mind if we want to buy memory sticks. Memory stick is not an "urgent" purchase, like a bottle of water or condom after all.

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