Scotch Brite Aloe Vera Coated Gloves

3M is a huge conglomerate that has businesses in numerous product categories and industries, ranging from medical supplies to kitchen cleaning aids. Their brand-product architectures are complex and sometimes confusing. Scotch is a brand itself for tapes and adhesives. What do we know about Scotch Brite as a brand ? Probably we first came across this brand because of its sponges and scrubbing pads. Brite implies brightness when consumers use its sponges and scrubbing pads for cleaning in the kitchen. Now that the same brand is used for Aloe Vera coated gloves that protect and nourish your hands. Is it the right thing to do ? I say it's marginal.

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