AMEX promotion ads


It's not easy to come up with creative ads for credit card promotion. Usually we see a lot of straightforward ads with offer simply put upfront as the key visual. Here both ads are from the same series. One is about winning a trip to Sydney. The other is about restaurant discounts. The Sydney is simple with a good touch and easy to understand. The restaurant one is not so easy. The trouble is I can't figure what it is on the plate. Can anyone help ?

Comments

Anonymous said…
The one on the plate is not food, it is a plate for sushi!
2:32 pm
Louis Lau said…
Thanks. Now I get it. It's actually a stack of plates and the wooden sushi stand on top.
11:21 pm
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