Hartford School print ad

Can't remember where I got this ad from but I'm sure it was from one of the travel magazines, either U-Magazine or Weekend Weekly. It looks very much like a travel agency ad, advertising a trip to Hawaii or alike and you get even more confused when this ad appears in a travel magazine. Come to think of it, is travel magazine the right medium for them to advertise ? Those who read travel must love holidaying but they are not necessarily interested in getting into the tourism and hospitality business. Let's think before we really want to advertise. There must be some other means of communicating to the right target audience.

Comments

Anonymous said…
Why you said it can't reach the target audience? Large part of tourism and hotel students love travl, but the problem is if this ad appears in other magazines it will be special and achieve the purpose, but in travel's, becomes a clutter.
11:47 am
Louis Lau said…
Yes it sould reach some students. The point is the wastage is high. With the same money for a print ad, we can think about other more on-target communication or promotion channels. For example, how about reaching out the staff of hotels and travel agencies by talking to their HR departments ?
3:53 pm
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