Olympus print ad

I bet the digital camera market is getting more saturated like mobile phone. Like myself, I have had 4 digital cameras before and two of them are still with me. In a competitive saturated market, you will be aware that competition is getting more marginalized and trivialized. Take this u760 print ad of Olympus as an example. They are just selling the availability of 3 different colours. You would appreciate why they do that. While all manufacturers are capable of matching technologies with one another like pixel resolution, anti-shock, optical/digital zoom, size and so on, there are not too many selling points left to sell. Is it good to offer selection of colours ? On one hand, I doubt people will buy a DC because there are more colours to choose. On the other, it makes stock keeping very difficult. Any inaccurate forecast on the movement of a particular colour will lead to stock-out and customer disappointment. It's not easy to manage at all.

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