StarWorld Casino space adventure promotion



Speaking of casino advertising and promotion, here is a promotion ad from StarWorld around Easter time. In this promotion, they gave away HK$6M prize money in total in 4 lucky draws. In the final draw, you would have a chance to win a "space adventure" trip in Russia. The size of this promotion was really big and the gimmick was quite new also. Potentially this promotion could have a lot of PR mileage and create quite a bit of noise. However, the promotion ad is a failure. All you see is the handsome face of Tong Leung and it didn't highlight either the excitement of big prize money or the space adventure trip. These two key promotion element are not only masked visually but they are also buried in all the other Easter specials in the copies. It has just turned out to be yet another "greedy" ad.

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