Tempo's TVCs


Speaking of creative promotions and advertising, have you seen these two TVCs of Tempo ? The new Tempo with jasmine wakes you up and refreshes your mind. The intended message is loud and clear. In the first one, the break-up scenario of a couple is funny. However, I find the second one a bit too playful with potential negativity. Seduced by your tennis coach, you are wakened by Tempo from the sinful thoughts. I guess this is inspired by the popular drama series, Desperate Housewives. It is definitely creative but what would the consumers think ? Will it offend female consumers ? If you use it, you can be seen as one of the desperate housewives !

Comments

wildcard said…
On the same product category, what about your comments on the Kleenex latest TVC?
9:31 pm
Louis Lau said…
The Kleenex one is an interesting. Just managed to cover it in my new post :
http://thinknolimit.blogspot.com/2007/05/kleenex-let-it-out-campaign.html
12:27 pm
Anonymous said…
I think the second ad is not really related to the product. And also is it a claim that the tissue can help you maintain your moral...? If you doing sth that not moral, please use it and I can help you to quit the game...? I think the male is being ignored in this ad, the normal women will not interested in it, and desperate women will not need it coz they may enjoy the relationship and not willing to quit
3:43 pm
Louis Lau said…
Can't agree more with your insights. It's an ad that is fun to watch but doesn't do any effective selling.
5:06 pm
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