UA Finance Mortgage TVC

The ads of UA Finance used to be quite good but this one really sucks. My different friends in marketing have talked about this ad for its bad taste. One friend even said that it attempts to imitate the PrimeCredit TVC which uses the old song of 鄭少秋 as the jingle. I don't know whether this is true. In the PrimeCredit TVC, the song, the acting and the singing are parts of the creative idea : an analogy between the company and good friends/brothers who help you when you are in financial difficulty. But in the UA Finance one, it lacks a creative idea. The idiotic singer/present simply sings the message. It's supposed to be funny but in fact it's irritating to most people.

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