The 50th anniversary of the 4As

Excuse for my ignorance. I didn't know the 4As has been around for 50 years. Over the recent years, we saw a lot of changes : mergers and acquisitions, the rise of media agencies, the set-up of different specialized marketing services arms and sub-brands to cater for lower budget clients. Glamorous as you would perceive, advertising agency is not a terribly profitable business. Rents and salaries are sky high and clients' budgets are ever reducing. Hong Kong is just a small mature market and clients' focus of investment has shifted to China. And brain drain in the advertising industry has occurred for a long time too. My feeling is that the golden years of Hong Kong advertising might have already passed and we rarely see great productions and ambitious creatives nowadays. The 4As is having an exhibition at the Pacific Place from Jun 1 -10. It is definitely a chance to see some great ads from the golden years. For more information, check it out HERE.

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