California's peach and plum

There is a recent promotion of California peach and plum, not only on the print level but there is also a TVC as well. As far as I know, this kind of promotion is financed by the US (California government). Around the world, different countries have been subsidizing their exports of produces, including tax relieves, price subsidies and marketing dollars. Like in the US, different promotion boards are formed to do marketing in export countries. Compared with direct monetary subsidies, marketing and promotion to end consumers could better avoid the political conflicts about trade imbalances. The US has always been complaning the trade imbalances with China. Americans are just taking the smarter way of promoting their exports. They invade by marketing, not just price.

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