Epson VIP service

After seeing so many Epson's ads, I have found a good one at last and it's a great example where the strategy, message and creative are closely linked together. The strategy is to provide VIP after-sale services in order to encourage the use of the original cartridges. The message is of course about the benefits of the speedy service whenever your printer breaks down. And finally the message is presented with a parody creative idea that associates with the Aladdin's lamp and the genie. The whole things make a lot of sense. Brilliant one.

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