Starbucks Azuki Frappuccino®

Starbucks are everywhere. There are 80+ shops around Hong Kong. It's quite a large distribution network given that Hong Kong is such a small place. Are there that many coffee drinkers in Hong Kong ? I wonder. In fact coffee consumption is not really a mainstream culture like other western countries. With high rental and staff costs, how do they create demand to support such a large distribution network ? Seems that its strategy is to maintain a continuous flow of new drinks appealing to young consumers. This Azuki (means red beans) Frappuccino® is one example. Is this the right strategy ? Time will tell.

Comments

wildcard said…
Tried it, it tasted horrible...
Starbucks is coming out with new drinks on a very frequent basis to create noise (or attract more customers). But if they can't get their receipe right, I'm not too sure whether they can maintain the momentum.
10:10 pm
Louis Lau said…
Distribution expansion and product extensions in a fast pace. I also place my doubt about this strategy. Bubble may burst but time will tell.
11:54 pm
Anonymous said…
Starbucks never do any franchising activity, all their shops are either control directly by the head office or run under partnership.
2:22 pm
Louis Lau said…
Thanks for your clarification and excuse me for my ignorance. Obviously my source of information is wrong.
4:05 pm
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