Alcon Opti-Free print ad

Never know why a client would approve something like this. With six idiots looking at you in a restaurants, it says you miss the magic moment if your contact lens are too dry. I just don't get the joke. Yes, it is trying to use "magic moment" as the entry point to sell this disinfecting solution. But what magic moment is it talking about ? In fact if you give it some more thoughts, "Moment" is a point within a length of time. So "magic moment" is not quite an executable idea in a 2D print ad environment and this is more like an AV idea for TVC. The idea could be of potential but it's not good for print ad.


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