Microsoft Forefront print ad

The key message of this ad is "Forefront is the only effective way to combat against the viruses". With the page divided into halves, it uses a "versus" or comparative approach to spell out this key message, different ways to fight against a skeleton beast vs one way to take care of the viruses. I wouldn't say it's not creative and in fact I bet the copy writer has spent a lot of time to on writing the funny lines on the left. But would consumers read them all to appreciate the humour ? The chance is low. I guess there is a creative attempt but this idea could have been applied better on TVC rather than print.

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